Identifying and validating some concerns around our product plan to compete with Airbnb in terms of payment speed. I took on the task of creating a new product vision, getting all key stakeholders aligned and getting the vision to roadmapped for delivery.
Read moreBooking.com FinTech UX Playbook
I took charge of the UX organisation in the Fintech business unit of Booking.com, which had been struggling with a lack of middle management and design vision, I detail my journey creating and publishing the first UX playbook for FinTech at Booking.com
Read moreCreating a continuous product UX audit process
To support our goal of continuous improvement, I designed and implemented a UX audit process to give teams a view into end to end user journeys and build a product quality improvement backlog.
Read moreEnabling Marketing for Booking.com Flights
I detail my journey in leading the design, go to market strategy and long term product design road map for Booking.com flights, Booking's newest product vertical.
Read moreLean design system for fashion e-commerce
I detail my journey leading the creation and implementation of the first version of a design system for a women's fashion e-commerce player in India.
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